According to a survey carried out for IT analyst specialists CCS Insights, 60% of business bosses in Europe and the USA expect at least 25% of their workforce and, in some cases, all of their staff to work at least partly from home after the pandemic has finished.
The answer to remote working is up there in the Cloud
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Communication is key
And, finally, a latest communication trend is automation with chatbots taking over customer service inquiries.
Also, why not set up an automated email reply so the customer knows you’ve received their email and are dealing with it. These can be personalised so they look like they’ve been sent by one of your staff.
Other communication trends to help keep customers and find out what they want include:
Making a new client feel really welcome by sending an automated yet personalised welcome email saying how much you appreciate their support with more information about your services and, perhaps, even a thank you gift such as a discount voucher.
Follow this up some time later by emailing an automated customer survey link saying it’s their chance to help you improve your service to them and perhaps give them the opportunity to provide a testimonial. If they are less than 100% happy then the software can trigger the need for a follow-up phone call or email.
Ensure the customer becomes a regular one, especially if they have bought something that will need regularly replenishing, by setting up automated email reminders to them when it’s likely their stock levels will be running low. Research shows that the probability of selling to an existing customer is 60% to 70% compared with 5% to 20% to a new customer.
So there you have it, the latest IT business trends. If you’re based in West Yorkshire, and want a chat about how Urban IT Support can improve your Business IT through our award winning outsourced IT Support and Consultancy service, get in contact with us today. Either email us [email protected] or phone our Halifax team on 01422 646465.
Blog written by Andy Hirst from Huddersfield-based AH! PR (https://ah-pr.com/)