It doesn’t matter if you’re looking for your first website, or fully rebranding and relaunching your old one – following key website design rules are essential to making it a success.
To help, we’ve got ten, easy to follow top tips on designing the very best website. If you’re a West Yorkshire firm looking for a new website, get in contact with our Halifax team today!
- Simple is better: Avoid clutter and use a clean, minimal design.
- Make it visually appealing: Use good quality images and graphics, and choose design and colours that are pleasing and easy to look at.
- Simple to navigate: Avoid clutter and lots of links – keeping your navigation simple and easy-to-read helps ensure your audience can find what they’re looking for.
- Focus on speed: Google ranks websites according to how quick they are (called ‘PageSpeed rankings’). Making your website fully optimised, and using modern coding techniques, helps your website load quickly.
- Optimise for mobile: Most internet traffic comes from mobile phones and tablets – so it’s really crucial to ensure your website is responsive, and tailors to different screen sizes.
- The user comes first: Imagine you’re the end-user. Consider what information they’re looking for, and how they will interact with your website. Try to make their experience as smooth and enjoyable as possible.
- Use clear fonts: Use modern, easy-to-read fonts. Some users struggle to read ‘jazzy’ fonts – so using simple, clear fonts is usually the best!
- White Space can be good: Keeping the website clean, with plenty of white space helps draw attention to the key points on the page.
- Use A/B Testing: A/B design testing is a way of comparing two different website designs to see which one your end-users prefer. So, pick two friends – show Design A to one friend, and Design B to another – and listen to their feedback!
And finally, tip 10 (probably the most important!) – Keep the content fresh: Keep the wording and content of the website fresh – with new pages, blog articles and images. There’s little point launching a website, and then only updating it once a year – you need to keep on top of it, and keep it up-to-date with your latest services.
Based in Halifax, Urban IT Support have built 100+ websites for firms across Halifax, Bradford, Leeds & Huddersfield. To find out more, click here to book a free 15-minute web design consultation! We work with firms across West Yorkshire – so get in touch with our web design team for a chat on 01422 646465.